Futureshirts' Senior Account Manager, Mallary Birdsong, shares her expertise on the topic of artist merchandise. Your favorite t-shirt, vinyl or other memorandum from the best live show you’ve ever been to, helps the creators thrive in doing what they love. We talk about conceptualizing the vision for an artist’s merch selection dependent on their brand, budget, and fan engagement goals all according to the Futureshirts company model.